Wolf Den partnered with Meta AI to deliver a range of creative assets, including hero web banners, mobile exports, and other key visuals optimized for various platforms. Working under a tight timeline, we collaborated closely with Meta’s internal design team to ensure brand consistency and high-quality execution. To streamline the process, we developed text rigs, motion language guidelines, and modular templates, allowing for seamless content swaps and future scalability. Additionally, we had multiple animators on standby, ensuring efficiency and quick turnarounds throughout the project. View the project here.

The Process

We began by creating text rigs that mimicked the product animation, taking creative liberties to ensure the text felt as if it were being generated by an AI in real time. At the same time, we carefully considered audience engagement to maintain a dynamic and immersive experience

Banners

Next, we animated the hero desktop banners that provided an overview of the product. We then created templates featuring modular backgrounds and text prompt rigs in preparation for a content swap that would inevitably replace the original elements. With 80% of imagery locked, we eventually needed to replace the copy for the prompt responses.

Mobile

Once we finalized the banner animations, we sprinted toward the finish line with the mobile exports. Although this stage was the final part of the process, it proved to be the most efficient because our workflow was already optimized to expedite the renders.

Thank You!