In preparation for their new website launch, TrueCar came to us for a high-end, super clean, minimalistic video to hype their brand. Collaborating on the high energy, informative video, we are proud to see flashing across many Digital-Out-Of-Home platforms, including: bus stops, airport digital signs, taxi and rideshare screens, as well as on connected TV platforms such as Hulu, Roku, and Prime Video. We are very proud to have helped TrueCar elevate and modernize their core brand elements, by developing sleek typography as well as fluid colorful gradient animations.

Design Elements

Styleframes

Client: TrueCar

Produced by: Wolf Den 

Producer: Koala Moredo

Creative Director: Gustavo Baltazar

Art Director: Gustavo Baltazar
3D Design & Animation: Devin Earthman

2D Design: Gustavo Baltazar
2D Animation: Gustavo Baltazar
Additional 2D animation support: Terren K
Sound Design: Max H